NIQ即饮渠道解决方案

在全球范围内制定成功的即饮渠道战略

即饮渠道销售占全球含酒精饮料销售额的61%*，是品牌建立品牌资产和长期消费者忠诚度的重要平台，也是品牌主投资的关键渠道。

结合尼尔森IQ对即饮渠道酒类销售的强大监测和顶尖的消费者洞察，品牌所主能够评估品牌和品类的表现，发现增长机会，并围绕最易获利的即饮场合和消费人群制定品牌、营销和销售策略。

* 来源：NIQ RMS 和 CGA OPM，美国/加拿大（烈酒）/德国（啤酒）/法国/英国

通过我们的即饮渠道解决方案，您可以：

通过 OPM（On Premise Measurement）发现推动增长的市场趋势、评估品牌表现、追踪市场份额、确定增长机会以及评估和应对竞争威胁
利用 Outlet Index 发展和优化分销，最大限度地利用销售资源，减少资源浪费
利用 OPUS 和定制研究，锁定最易获利的场合、渠道和消费者需求，最大限度地增加购买机会，并及时了解消费者行为和趋势
利用 NIQ 的调酒师研究和行业领导者研究，制定符合即饮渠道客户需求的战略，并开发一流的宣传和培训计划
利用店铺级销售、定价和陈列分析，结合消费者洞察，充满信心地开展活动，制定引人入胜的销售故事并获得战术优势。

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Supporting Category Development

Wine Supplier

This project saw a category value growth in excess £1million within one key customer, achievable by a targeted 18% shift out of house wine into mid-range wine, and a subsequent shift of 36% into premium wines in value terms, all against a declining on trade wine market. Fantastic results for both wholesaler and operator alike, working on value added premiumisation, only achievable with the timely support and insight of NIQ powered by CGA.”

Supporting Brand Sales stories

Beer brand

“The brand will go on draught across the 150 outlet estate and we just wanted to thank you for the superb response to the brief. We wouldn’t have got there without your support on this tender.”

Supporting outlet targeting and activation

Soft drinks brand

“NIQ powered by CGA have been a fantastic partner, providing valuable insights into the On Premise consumer and drinks landscape. Outlet Index supported our venue segmentation and targeting. We also used NIQ powered by CGA to help us identify and frame up the opportunity for premium mixers within different types of serves and venues, using NIQ powered by CGA’s rich OPUS insights.”