CMI Commercial Lead of NIQ China: Jason Spencer

NIQ, the world’s leading consumer intelligence company, proudly announces the appointment of Jason Spencer as the new Consumer & Marketing Insights (CMI) Commercial Lead for China. In his role, Jason will lead the newly combined CMI Team of the NIQ and GfK businesses in China.   

NIQ Consumer Marketing Insights (CMI) specializes in providing insights into consumer motivations and behavior, empowering clients with tailored solutions that drive high quality growth in China and around the world. 

As the China CMI Lead, Jason will lead a team with deep experience across FMCGs, technology, durables, automotives, finance and retail. 

“I am so excited to be able to draw on the combined talents of NIQ and GfK experts to offer more holistic solutions to clients. I am also looking forward to harnessing the power of existing retail data assets that NIQ and GfK are famous for to truly live up to our mission of providing the Full View to our clients.” says Jason.  

Jason has more than 20 years of experience managing consumer market research and consulting projects and businesses in Greater China. For the previous four years, Jason served as Managing Director of Kantar Hong Kong. Prior to this, he had built up a 20+ year career with roles running Millward Brown and Incite Marketing Planning in Shanghai and also worked in Taiwan. 

Fluent in Mandarin and with experience in China spanning 30 years, Jason says, “From a personal point of view, I am thrilled to be back in Shanghai, a city that is very much my second home. I have studied in Shanghai in the early 90s when ‘reform and opening up’ was already impacting people’s lives, worked here in the 00s and 10s when China was experiencing break-neck growth and feel privileged to be back to leverage NIQ’s assets to help clients navigate an evolving landscape and achieve high quality growth, both here and overseas.”   

About NIQ 

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. 

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.