NielsenIQ, the world’s leading consumer intelligence company, announced today the appointment of Ryan Zhou as China FMCG Managing Director. This appointment will be effective from September 1st. He will lead the Retail Measurement Services (RMS) and the newly integrated Strategic Analytics & Insights business, which includes Consumer & Marketing Insights (CMI), Advanced Anaytics & Big Data (AAC), and BASES. With profound industry insights and data comprehension, he will lead NIQ China to fulfill the commitment of “delivering the Full View”, driving the continuous growth of the business in China. 

Ryan has been with NielsenIQ for 18 years, during which he has demonstrated exceptional leadership and professional expertise. He has successfully led various teams and initiatives, including RMS, AAC, Customer Success for Asia Pacific. Besides, he played a pivotal role in establishing the Global Customer Support CoE and Asia Pacific Regional Insight Center. In his current role as China E-Commerce and Omnichannel Managing Director, Ryan built a robust team, and deepened cooperation with top e-commerce giants, significantly advancing our omnichannel strategies.  

Ryan said, “I am deeply honored to have the opportunity to lead NIQ China into a new phase of development. I will continue to uphold the strategy of ‘In China, For China’, promoting a customer-centric philosophy, by continuously innovating and upgrading our solutions to keenly capture market dynamics and help our clients discover more avenues for growth. I look forward to working closely with retailers and brands to contribute to the high-quality development of China’s consumer goods industry.” 

About NielsenIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View^(TM).  

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

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Hana Hu

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