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2021 双十一深度洞察

By China Digital Giant Team
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2021 双十一深度洞察

By China Digital Giant Team
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近年来，双十一购物节正逐渐变得“理性”，尼尔森IQ2021双十一深度洞察发现，许多平台将预售时间拉长，购物节变为购物季；2.6亿Z世代成为未来消费新潜力人群，显示出独特的购物习惯与消费偏好。

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