酒精饮料

运用NIQ全景洞察Full View™ ，助力酒精饮料品牌的快速发展

对于酒精饮料而言，了解消费者行为的驱动因素和消费者决策链条中消费者在每个环节的选择，追踪所有渠道的销售情况和市场份额，对于建立品牌资产和实现可持续增长而言至关重要。

NIQ 将业界领先全渠道监测与消费者研究相结合，使酒精饮料品牌能够适应不断变化的消费趋势，锚定盈利最高的消费场景，并在消费者购买链路中的每一个关键点都创造具有影响力的活动。

NIQ 的全景（Full View™）整合了即饮（酒吧/餐厅）、线下渠道（店内）、线上和直接面向消费者的销售数据，通过简易的自助服务平台提供无缝的数据分析功能，使客户能够识别挑战与机遇，发掘可以引领市场增长的趋势以及新兴发展空间。

凭借我们行业领先的酒精饮料研究和分析，您可以

衡量市场，追踪您与竞争对手的销售额、市场份额表现
识别对您的品牌而言最有销售潜力以及消费者机遇的渠道，持续发展和优化分销。
赢得消费者，管理品牌声誉，聚焦不同渠道的消费者重要购买节点。
通过品类管理、价格策略、市场营销以及消费者购物篮分析做出数据决策，从而采取更有力的品牌行动。
充分利用电子商务，追踪消费者的线上购物旅程，了解线上竞争格局并发现机遇。

Bacardi Australia

“OPUS has given us a level of On Premise understanding that we didn’t think would be possible. We now know exactly what motivates consumers and drives purchase behavior, instead of relying on assumptions as we did before. The team have been very proactive in making sure we get the most of the platform and that we are always up-to-date with the latest insights and trends.”

Fever Tree Australia

“CGA by NIQ have supported us throughout our partnership, using Outlet Index they’ve helped our venue segmentation targeting and allowed us to identify opportunities for premium mixers in the Australian On Premise. They’ve continually provided us with valuable On Premise insights using their best-in-class products and services. Not only do they deliver exceptional outputs, their consultative and proactive approach has aided Fever-Tree in excelling within the Australian On Premise.”