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Have you heard? NIQ and GfK are now one website. Learn more

NielsenIQ University Program

We want to lay the foundations for the future. To ensure a better and more equal CPG industry, we’re partnering with like-minded universities, CPG manufacturers, and retailers to develop a new generation of diverse data analytics, insights, and business intelligence leaders.

Join the #1 global data and measurement company to kickstart your career and make your ambitious ideas a reality.

Apply now

Application deadline (extended): July 31st, 11:59 PM EST (Eastern Standard Time)

Program overview
Program overview

Introducing NielsenIQ University

Have you ever walked down an aisle in your local grocery store and wondered why your favorite food product moved? When you’re in a store, what catches your eye and motivates you to buy a certain product? The NielsenIQ University Program is a data analytics training program that allows students to explore just that by analyzing the latest consumer trends for consumer-packaged goods (CPG) manufacturers and retailers that we all know and love. NielsenIQ University Program Scholars work to solve a real marketing challenge for a major brand using syndicated data. Program Scholars also receive a stipend (exclusions apply), mentoring, professional development and direct access to internships or full-time career opportunities in the data analytics, CPG and retail industries.

Download fact sheet
Eligibility & commitment
Eligibility & commitment

Who should apply?

Interested applicants who meet the commitment and qualifications outlined below are encouraged to apply and become a part of this unique and dynamic learning experience.

Commitment

You must be willing to attend a virtual, full-day kickoff summit at the beginning of the program and a virtual graduation ceremony at the end of the program. Specific dates/times will be outlined upon acceptance into the program. Please note that the NielsenIQ University Program may make optional, in-person engagements available to Program Scholars throughout the duration of the program. Any in-person engagements will be governed by university, NielsenIQ and CDC COVID-19 guidelines. Any travel outside of the university campus will be organized by NielsenIQ.

You must be willing to commit 1.5 hours per week for the duration of the 12-week program, which includes attendance at weekly training sessions and participation in a team case study (marketing challenge). All sessions will be conducted via Zoom. Program Scholars will also be expected to commit time outside of the program sessions to work with their team members on the case study project.

Qualifications

Qualifications

Required:

  • Applicants must be currently enrolled in a bachelor’s degree program in the United States, United Kingdom, or Canada as a standing sophomore/second-year (graduating class of 2025), junior/penultimate year (graduating class of 2024), or senior/final-year (graduating class of 2022/ 2023) during the Fall 2022 university semester [September-November 2022].

Preferred: 

  • Pursuing a bachelor’s degree in an analytical or human insights focused field, including but not limited to Economics, Psychology, Marketing, Engineering, Mathematics, Information Systems, Social Sciences, Business, Relations, Finance, or Computer Science 
  • Demonstrated leadership in extracurriculars on campus or in your local community
  • Passion for understanding consumers, data analytics, and market research
  • Enthusiastic to learn about and apply new technology to drive business solutions 
  • Demonstrated project management skills and ability to work on a diverse team
  • Strong communication skills
  • Proficiency in Microsoft Office Suite
  • Permanent authorization to work in the country where your university is located 

Testimonials
Testimonials

What Program Scholars like about the NielsenIQ University Program 

 “I was first attracted to NielsenIQ University because I recognized that the program would give me an early opportunity, a head-start, to gain exposure to data analytics and the CPG world.

Additionally, being able to work hands-on with clients is a valuable new experience.”

Djenabou Bah, Winter/Spring 2022 NielsenIQ University Program Scholar, City College of NY

“One of the most exciting parts of my experience in the NielsenIQ University program was the experience of learning alongside and working with students from diverse backgrounds.

I really appreciate the focus NielsenIQ has on diversity and inclusion.”

Diego Castillo, Winter/Spring 2022 NielsenIQ University Program Scholar, University of Illinois – Chicago

“My word of advice I would give to students considering to apply in the fall would be to showcase who they truly are in the application and what skills they have gained thus far.

And if accepted, be open to connecting with other students and NielsenIQ people, as you never know who might be able to help you later down the road.”

Kathryn Salguero, Spring 2022 NielsenIQ University Program Scholar, Rider University

“My biggest word of advice to students who are accepted into the program is to reach out.

I think the best thing that you can do is utilize all of the resources. Ask questions and don’t be afraid to try.”

Rod Villalba, Spring 2022 NielsenIQ University Program Scholar, Brigham Young University

Rod’s Testimonial
Program outcomes
Program outcomes

Check out our Spring 2022 Graduation video.

Additional information
Additional information
Locations

Locations

Program Locations

  • The NielsenIQ University Program is a fully remote program that is hosted virtually via Zoom.
  • The Fall 2022 wave of this program is open to students located in the United States, United Kingdom, and Canada.  

Internship & Job Locations (subject to chage)

  • Chicago, IL
  • Atlanta, GA
  • Parsippany, NJ
  • New York, NY
  • Cincinnati, OH
  • Bentonville, AR
  • Other – US
  • Oxford – UK 
  • Markham, ON – CA 
  • Remote
Program dates

Program dates

Application Deadline

The Fall 2022 program application is now open. All applications, along with headshot and resume, must be submitted by July 31st at 11:59 PM EST.

Kickoff summit

September 2022 

Program duration

September-November 2022 (12 weeks) 

Detailed program session dates/times to be shared upon acceptance into the program.  

Program incentives

NielsenIQ University Program Scholars can look forward to

  • The chance to be awarded a case study scholarship award of up to $10,000 USD for the winning team of students (Exclusions apply)
  • Receiving a financial stipend of up to $260 USD to support studies and well-being (Exclusions apply; Distribution upon completion of the program)
  • Access to additional professional development programming
  • Additional incentives for attending monthly professional development sessions
  • Interacting with a well-known CPG manufacturer or retailer
  • Solving a real client marketing challenge
  • A NielsenIQ data analytics certificate of training upon completion of the program
  • A guaranteed interview for NielsenIQ’s paid summer internship program (juniors only)
  • A guaranteed interview for a full-time job opportunity (job to start upon completion of university degree program) (seniors only)
  • Hands-on application of data analytics, insights, and business intelligence
  • Access to a support team of NielsenIQ employees
  • Networking with data analytics, consumer-packaged goods, and retail industry professionals
  • Being paired with a NielsenIQ mentor for the duration of the program
What you’ll learn

What you’ll learn

  • Core Industry Skills 
    • Application of consumer trends to a marketing challenge
    • Principles of Market Research
    • Data analytics fundamentals 
    • Retail & Consumer Analytics
    • Storytelling & Power Messaging
  • Professional Development
    • Career pathways in Data Analytics, Consumer Packaged Goods and Retail 
    • Resume & interview guidelines 
    • Preparing for Executive Presentations

Press Release

NielsenIQ University ready to develop
diverse talent pipeline for CPG and retail industries.

17th November, 2021

Click here to read about some of NielsenIQ’s Fortune 500 client partners in the NielsenIQ University Program. 

Learn More
Attend an Information Session
Attend an Information Session

Join the NielsenIQ team to learn about how you can become the next generation of diverse data analytics, insights, and business intelligence leaders.

Gift cards will be provided to all attendees. You must RSVP via RippleMatch to attend.

Questions?
Questions?

Email us at university.relations@nielseniq.com.

Apply now

Application deadline (extended): July 31st, 11:59 PM EST (Eastern Standard Time)